Cthulhu! On the Big Screen!

If ever oh ever Guillermo del Toro gets his way...though, come to think of it, I have not the slightest inkling how one could do justice to Lovecraft cinematically...  Excerpts from the end of a lovely rant on the absence of original material in a certain movie genre (links in the original):

...Incidentally, if you want a very specific example of what this mediocrity addiction means in practice, go read Daniel Zalewski’s New Yorker profile of the wonderfully talented Guillermo Del Toro, which concludes with Del Toro struggling — and struggling, and struggling — to persuade a studio to finance a big-budget adaptation of H.P. Lovecraft’s “At the Mountains of Madness.” Del Toro has James Cameron’s support as a producer, the possibility of Tom Cruise as a star, and genius to burn. But he can’t get a green light on the project, because Lovecraft’s Cthulhu isn’t as branded and pre-sold, apparently, as Captain America or Thor or the Green Lantern — or Stretch Armstrong, for that matter...